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<\/p>\nLets face it. Going to a doctor\u2019s office is not a decision people make with glee. Especially, visiting a dentist they have never met before. That is why people will inquire but not make the actual visit.<\/p>\n
This makes it imperative to have a system in place to track every new patient opportunity. Allowing you & your staff to really review reports and understand what is working and what’s not.<\/p>\n
For most purposes, an excel sheet will work great. Otherwise there are a multitude of practice management options that will also work great for your staff.<\/p>\n
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Here are some Opportunities we recommend tracking:
\n– Website
\n– Google Adwords
\n– Referred Patients
\n– Direct Mail
\n– Yelp Leads<\/p>\n
You would create a monthly list of opportunities and record vital data for each one \u2013 source of inquiry, number of times spoken with, treatment inquiry, actual visit completed and more.<\/p>\n
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There are many ways you can utilize this data and for each one of these of these sources you can develop a targeted campaign. We recommend starting small. A simple example is tracking patients referred from current patients. If one current patient is introducing more than 3 patients in a year – it would highly benefit you to show your gratitude to that person.<\/p>\n
Or if you notice the majority of your web leads are often inquiring about a specific treatment, then you can work with your marketing team to increase the marketing for that treatment.<\/p>\n
Recording data may seem like an overwhelming habit for your team, but it is a necessary one if you’d like to see growth.<\/p>\n
Many dental offices don’t reach out to a web lead after the first couple of days. That is a mistake.<\/p>\n
We are available to create a system and guide your team \u2013 please call our office at 818 616 3919 and ask for Parham for a free demo. Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lets face it. Going to a doctor\u2019s office is not a decision people make with glee. Especially, visiting a dentist they have never met before. That is why people will inquire but not make the actual visit. This makes it … Continue reading