From blogging and podcasts to video marketing and paid social ads, practices need to leverage dental social media marketing to better attract and retain patients.
For decades, doctors and dentists have relied almost entirely on word of mouth marketing and creating a good reputation to grow their practice. But today, studies show that over 95 percent of consumers are online, and the vast majority of them use social media platforms to engage with their friends and brands.
The Importance of Social Media Marketing for Dentists
Unlike other businesses, many people visiting dentists often have to overcome some kind of anxiety that may cause them to delay treatment or skip dental appointments.
Social media platforms provide a means for dental practices to engage with their existing clients and prospects in a fun way, constantly reminding them of the benefits of professional dental care, including painless dental treatments and sedation options, so they have nothing to fear.
Dentists don’t need to convince patients to go visit them.
People already know what they need for optimal oral health. The challenge, however, is getting the people to schedule their appointments at the right time, and helping them overcome the anxiety and fear associated with dentistry.
Ultimately, what is required is for dentists to earn the patient’s trust and confidence.
Benefits of Dental Social Media Marketing
Social media marketing is one of the best ways for dental practices to build lasting relationships with their audience.
Platforms like Twitter, Facebook, and Instagram allow you to find new patients, engage with prospects, and build your brand’s reputation.
Social media marketing can help dentists:
– Make patients feel more comfortable before visiting the office – You can create a good impression and cultivate relationships with your audience by sharing images of your office and the results of your work through client experiences and testimonials
– Showcase their authority, industry experience, and track record – Choosing a dentist is a long-term decision. Your general dentist will be responsible for the dental and oral health of your loved ones. When prospects search for a local dentist, your social media profile must make them feel that they’re in safe hands
– Eliminate some of the stigma associated with visiting the dentist – the You can make the environment fun and warm by showcasing a warm reception, friendly staff, ease of making an appointment, responding to patient feedback, and so on.
Creating Trust through Social Media
Dental social media marketing allows you to create a personality that reassures your clients and prospects, so they can trust you, remember you in case of dental emergencies, and even look forward to visiting your practice.
It is the platform that dentists need to sell confidence, trust, comfort, good health, and a great experience.