1. Local SEO focused on your geographic area & targeted services
Dental care is a local business. No patient wants to travel 50 miles for routine dental care or to fix a dental emergency.
With Google focusing on providing searchers with the most relevant results, it tends to prioritize local results with both the search engine and Google Maps.
Getting your business to appear in local search results is the key to attracting patients near you.
2. Original content writing (blogs / SEO pages)
Content marketing focuses on improving the first touch point between your business and prospects – your website.
A good content marketing strategy helps to establish you and your practice as an authority in that field, and possibly the best dentist in your area.
3. Local online directories
Google relies on links from external sources, such as Yelp, dentist profile listing, and Yellow Pages to determine your credibility and authority in your field and area.
Having more quality external links makes you appear reputable, which in turn helps you rank higher.
4. Website and review support
Keeping your website fresh with new content is a great way to engage with your patients and boost your visibility.
Once Google recognizes your efforts to provide high quality content, your rank will increase.
5. Importance of a great mobile-friendly site
Research shows that 50% of internet users browse the web on a mobile device.
As such, it is imperative that you have a responsive, user-friendly website that provides a great user-experience on smartphones and tablets. Google also ranks mobile-friendly sites more favorably than those without a responsive design.
6. Great reviews online and embedded on website
Research shows that medical reviews are one of the most read types of reviews, coming in second after hotel and restaurant reviews.
A good online reputation, with positive online reviews that are also embedded on your website, will help to boost your SEO, new patient acquisition, and conversions.
Dental-focused SEO Company
As a leading dentists and dental practices digital marketing agency, we realize the enormous challenge of creating a successful online presence for your brand.
Whether you’re a new or existing practice looking to reach more clients through the web, we can help to optimize your company website or design a more responsive one so that it’s easy to find through search engines on a desktop, smartphone, or tablet.
We have 11 years experience focused on dentists only.
Our affordable, monthly SEO packages for dental services range from $99 per month to $749 per month depending on the number of services requested. All packages include hosting, one free domain, and social media marketing on two different accounts.
The basic package SEO package includes fewer content posts for both the website and social media platform. The comprehensive package gives you all the services you need to create a strong online presence for your brand, including blogging, reputation management, local directory listing, call tracking for follow up, Google ads and Facebook advertising, and a lot more.