FOR DENTIST ONLY – 75% OFF
FOR DENTIST ONLY – 75% OFF
Studies recently reported that almost 92 percent of patients base their doctor choice on online reviews. The increasingly savvy patients are relying on social media platforms and third-party review sites, such as Facebook, Yelp, and Google+ to read reviews, parse out provider information, and get updates on the latest trends in order to make more informed choices when selecting a provider.
More than ever before, dental and medical practices have to make managing their online reputation a priority so that their practice portrays a positive image to their community. This will, in turn, ensure the loyalty of your existing patients, and help you achieve your long-term business goals.
If you, however, continue to ignore any negative online reviews of your practice or fail to engage with your customers and prospects, you will be viewed as untrustworthy, which will make it hard to convert your visitors.
Here are a few other reasons why you should work on your online reputation:
1. Good/bad reviews easily go viral on social media
Social media is one of the most powerful digital marketing tools available today. With over 1.8 billion active members (and growing) in the different social media networks – Facebook, Twitter, Pinterest, etc. – having an active presence on multiple platforms can increase your reach within your community considerably.
Social media and third party review websites work hand-in-hand, since most people prefer to post reviews and comments using their personal social media profiles. In turn, these comments (like on Facebook or Google+) show up on the News Feed of the reviewer’s family members and friends, who may respond by “Liking” the review or even adding their own comments to the chain of comments already made by other people.
With such an elaborate sharing structure, a single review made via social media can grow your reputation exponentially through “Likes”, “Shares”, and comments. If the review is a positive one, you can easily reach new patients and enhance your opportunities
2. Positive social media reviews encourage traditional word-of-mouth referrals
Many patients that choose our client’s offices have noted that they consider online opinions as if they were personal recommendations from a close friend or family member.
This means that positive online reviews by your satisfied patients can easily reach other prospects beyond their circle of family and friends on social media. For instance, someone searching for your services in your area can come across your positive review and be influenced to try your practice.
3. Positive reviews boost your SEO
Positive online reviews not only give prospects a reason to choose you, it will also give Google and other search engines a reason to give your practice precedence.
Since search engines are in the business of giving searchers the most relevant results based on the search query, they love online reviews too. In fact, online reviews account for nearly 10 percent of search engines’ ranking factors.
Search engines take into consideration what consumers find to be valuable when ranking local webpages. So, good online reviews can boost your local SEO strategy.
Check back in to see the tips on how to get great reviews for your dental or medical practice.
As all doctors and dentists know – building trust is the name of the game for getting new patients.
We’ve found that one of the most effective strategies in medical and dental marketing is showcasing your patient’s before & afters, as well as highlighting specific positive reviews you have received for each treatment.
For example, if you’re looking for more cosmetic dental patients then documenting and publishing your before & afters will be the most successful information you will post. The reason is that patients and people buy solutions to problems/issues that they have. Essentially you are telling a story of successful transformations by highlighting the before photo (the problem) and then the after photo (the solution). As a healthcare provider, you are creating confidence with the patient that you are able to fix their problems.
People come to your website because of personal fixes that they are looking for…they are conducting visual research to see how you can help them. Seeing beautiful results will motivate patients to take the step in engaging your practice for a cosmetic procedure.
As the saying goes, the proof is in the pudding – our best performing dental clients take the best photos of their procedures. From there they deliver it to our team and we work on the design, optimization for search engines and review websites. Those are the clients that end up getting patient appointments for high ticket cases.
Our team can guide you with all of your needs, strategizing and building a successful dental and medical websites. The #1 thing you need to keep in mind is that patients don’t just want to hear your office is great – they want to see the high quality work you’ve actually done!
Christian Provider Services hired TheDocSites for a new elderly home care website. We created a professional website that reflectd the quality in-home elderly services provided by CPS.
The mobile-friendly semi-custom elderly home care website includes the following features to help promote Christian Providers’ unique brand:
• Photos & graphics
• Blog Setup
• SEO Setup
• Careers page for new Hires
• New Patients page
• Online Appointment Request Form
We build the best websites for home care service providers. Contact Us today to see how we can help the website & marketing for home care service providers just like you.
We offer Modern Personalized Website Templates that Implement the Features You Desire. You pay the rate of a template but receive a Customized & Personalized design for Your Business.
People visiting a dental office often can have anxiety about a number of things:
A quality dental website will address these questions and other anxieties that patients may potentially have.
Believe it or not – giving quality care starts with your website. You can make your current and prospective patients happy by including vital information such as the types of insurances you accept, which will help avoid any billing miscommunication that can often occur at a dental practice.
In addition, providing parking instructions will allow patients to plan their visit with ease. Many of our dentists tell us that just have patient forms ready for download on their website make the website worthwhile for their office and patients. Saving time for patients and having to fill out paper work while in the waiting room is valuable to them.
As a dental office – one of your missions should be to reduce patient anxiety. A good dental website will help you achieve that.
Looking for a New Website for Your Dental Practice? We Can Help. Call 888.98o.4949
We offer Modern Personalized Dental Website Templates that Implement the Features You Desire. You pay the rate of a template but receive a Customized & Personalized design for Your Practice.
TheDocSites offers websites for Pediatric Dentists. Our mobile-responsive dental website templates make it easy for your pediatric office to have a new website up and running in no time.
What makes TheDocSites different is that our designs are more modern and better looking than many dental templates out there (just compare the dental website templates provided by us versus by other companies).
Looking for a custom pediatric dentist website design? We can help!
Ask about our SEMI-CUSTOM website options – contact us today!
Google has introduced a new functionality for your Google MyBusiness profile listing and it is Great! It appears when someone searches the name of your business and gives you additional real estate to promote information.
According to Search Engine Land, Google Posts were initially launched in January 2016 for US presidential candidates to use, with the posts appearing in a card-like format that Search Engine Land has dubbed “Candidate Cards.”
Google Posts can now be leveraged by a businesses, medical or dental practices – visually showcasing like a card-like format showing at the top of search results for your practice.
Medical and dental practices will benefit from leveraging Google Posts by publishing a special offer, specific procedure or introduction to a Doctor at your office.
When you view the Google MyBusiness listing we optimized for Brackets Wires and Smiles (see below), you will see a “card” that promotes a “braces special” with a limited offer. This function is great because the optimized profile for our client has been generating calls and appt. requests.
Great dental marketing requires leveraging all of the functionalities that profiles such as Yelp, Google, Facebook and more have to offer. To learn how to implement these tactics give us a call at (888) 980-4949 and ask for one of our dental marketing specialists.
Dr. Dong Kim, DDS and Cynthia Tak, DDS of Pure Dental hired TheDocSites to create a dental website for their dental practice in Cathedra City, CA. View Website >
The mobile-friendly semi-custom dental website includes the following features to help promote Pure Dental’s unique brand:
• Photos of office & environment
• Special Offers page promoting Boost Whitening System
• Doctors bio & credentials
• New Patients page
• Online Appointment Request Form
We offer Modern Personalized Website Templates that Implement the Features You Desire. You pay the rate of a template but receive a Customized & Personalized design for Your Practice.