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The Latest in Websites and Marketing for Dentists & Doctors

Dental Social Media Marketing that Attracts New Patients

From blogging and podcasts to video marketing and paid social ads, practices need to leverage dental social media marketing to better attract and retain patients.

For decades, doctors and dentists have relied almost entirely on word of mouth marketing and creating a good reputation to grow their practice. But today, studies show that over 95 percent of consumers are online, and the vast majority of them use social media platforms to engage with their friends and brands.

The Importance of Social Media Marketing for Dentists

Unlike other businesses, many people visiting dentists often have to overcome some kind of anxiety that may cause them to delay treatment or skip dental appointments.

Social media platforms provide a means for dental practices to engage with their existing clients and prospects in a fun way, constantly reminding them of the benefits of professional dental care, including painless dental treatments and sedation options, so they have nothing to fear.

Dentists don’t need to convince patients to go visit them.

People already know what they need for optimal oral health. The challenge, however, is getting the people to schedule their appointments at the right time, and helping them overcome the anxiety and fear associated with dentistry.

Ultimately, what is required is for dentists to earn the patient’s trust and confidence.

Benefits of Dental Social Media Marketing

Social media marketing is one of the best ways for dental practices to build lasting relationships with their audience.

Platforms like Twitter, Facebook, and Instagram allow you to find new patients, engage with prospects, and build your brand’s reputation.

Social media marketing can help dentists:

Make patients feel more comfortable before visiting the office – You can create a good impression and cultivate relationships with your audience by sharing images of your office and the results of your work through client experiences and testimonials

Showcase their authority, industry experience, and track record – Choosing a dentist is a long-term decision. Your general dentist will be responsible for the dental and oral health of your loved ones. When prospects search for a local dentist, your social media profile must make them feel that they’re in safe hands

Eliminate some of the stigma associated with visiting the dentist – the You can make the environment fun and warm by showcasing a warm reception, friendly staff, ease of making an appointment, responding to patient feedback, and so on.

Creating Trust through Social Media

Dental social media marketing allows you to create a personality that reassures your clients and prospects, so they can trust you, remember you in case of dental emergencies, and even look forward to visiting your practice.

It is the platform that dentists need to sell confidence, trust, comfort, good health, and a great experience.

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Top 10 Best Dental Websites of 2019

Every dental practice striving to be among the best dental websites on the internet requires an attractive, user-friendly, responsive, and up-to-date design to provide existing and prospective clients with relevant/meaningful information on any device of choice – smartphone, tablet, or personal computer.

Working with a top SEO company that specializes in dental websites can help ensure that your practice and services are easily found online, and that your website ranks well for local search results compared to your competitors.

With increasing competition in the field of dentistry, it is important that you set yourself apart from your competitors to grow your business. The following are some of the SEO strategies that the top dental websites are focusing on to grow their traffic and patient volume:

1. Professional website design

To achieve your bottom line, you must increase the number of patients coming to your practice. Considering that your website is the first point of contact between your prospects and your business, it should be well designed to get them interested in your business.

The website should be attractive, easy to navigate, and contain clear and well-organized information about

– the services you provide,
– the age bracket of your patients,
– working hours,
– locations,
– how to book appointments,

and much more, so your prospects can easily find what they’re looking for.

2. User experience optimization

This aspect connects to the previous point.

The best dental websites feature un-cluttered designs with clear headings and subheadings, defined categories/web pages, and professional and clean layout that is optimized with the right mix of text and graphics for easy scanning.

3. Proof of expertise and availability

There are several important web pages that can help influence your potential patients to visit your practice: “About Us”, “Services”, “FAQ”, and “Contact Us”.

These pages must be included in every website to:

– introduce yourself, your team, and your practice to your patients,
– showcase your training and experience,
– demonstrate your expertise in different treatments,
– answer basic questions,
– and make it possible for patients and prospects to reach you online, via telephone, or in-person to make an appointment or inquire about your services.

4. Offers and calls to action

The top dental websites present visitors with compelling offers that urge the prospect to make an appointment or take action to benefit from the offer.

These may include free consultation, free teeth whitening, or free cleaning. The offer should be time-sensitive to encourage immediate action.

5. Ad retargeting

Some prospects may be interested in your services but still leave the site before making an appointment. Ad retargeting uses cookies to track site visitors and show them ads of your practice for brand recognition to recapture their interest.

Other websites use exit intent technology to monitor visitors’ scrolling behavior in order to present a last-ditch offer just before they abandon the site, as a final incentive to turn them into patients.

Best Dental Websites – Other Strategies

There are many other SEO strategies used by dental practices to grow their patient base using their website, like

– enhancing the customer experience,
– keyword optimization,
– testimonials that include before/after photos,
– social media engagement,
– option for online appointments,
– and so on.

Working with a dental SEO expert can help you make the best use of your website to turn more visitors into patients.

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How to Pick the Best Dental Marketing Company for Your Practice

Hiring the best Dental Marketing Company for your practice can help dental practices stay on track by engaging and keeping in touch with existing customers and using the right tactics to attract new patients.

Like other businesses, the success of a dental practice depends on their ability to consistently attract new customers. For dentists, the number is 20 new patients per month. Yet many practices don’t market themselves consistently, which causes them to miss out on countless opportunities to grow their business.

Here are a few tips to help you find the right marketing company for your dental practice:

1. Expertise in dental marketing

Marketing for dental practices is different from other businesses. Dental patients know the importance of regular checkups, and understand the risks of postponing dental treatments.

You only need to inform them about the possible treatment options, and then choose the most appropriate one for their case. In other words, patients actively look for good and reliable dentists, whereas other businesses actively look for consumers.

So dental practices with the best marketing strategy are likely to get more conversions than competitors.

Choosing a company that understands the nature of your business, the strategies used by your competitors, and your strengths will know how to convert consumers into patients using traditional and digital marketing tactics.

2. Years of experience

The marketing demands for dental practices are unique, and continue to evolve over time.

While the same logic applies to other industries, working with a marketing company that understands the changing needs of dental patients will help to streamline marketing campaigns to make the most of your advertising budget.

Delivering effective, results-oriented, measurable marketing for your dental practice requires expertise in this niche industry.

3. Your marketing goals

The success of any marketing campaign is measured based on the ROI.

To achieve this, you must spend your advertising dollars by targeting the right audience in the right way. If you’re looking to update an old website and make it more informative and engaging, most marketing companies should be able to deliver that.

But if you’re looking to implement other strategies, like

– social media marketing,
– direct mail,
– paid ads,
– and so on in future,

then you need to find a company that is experienced in the various methods, and can develop an effective marketing strategy that lets you track and measure the results progressively.

More importantly, it should be flexible enough to work within your budget while being consistent. So make sure you know the ongoing support cost.

Hiring the Best Dental Marketing Company

Picking a marketing agency can be challenging. But choosing a team that matches your office culture can enhance the interactions and maintain open communication for best dental marketing results.

Posted in Personalized Websites | Comments Off on How to Pick the Best Dental Marketing Company for Your Practice

How to attract new patients to your dental practice

Studies show that a dental practice needs to attract at least 20 new patients every month to grow and succeed. To attract new patients, marketers need a comprehensive marketing approach that combines traditional and digital marketing practices.

The former alone is not enough to increase your clients considering the following:

– 97% of consumers search for local services online;
– 73% of dental patients use search engines to research possible treatments,
– and 72% of patients look up online reviews when choosing a new doctor or dentist.

These statistics show the importance of integrating digital marketing tactics in your dental marketing campaign. The following are some of the top dental marketing ideas to help you attract more clients to your practice:

1. Create an engaging website to attract new patients

Reports show that 48% of consumers consider a website’s design as the most important factor in deciding a brand’s credibility.

It takes them 0.05 seconds to form an opinion once the page loads.

This means that your website should be professionally designed by a company that understands aesthetics, function, and SEO.

Generally, a good dental website should have:

– Simple and user-friendly navigation
– Uncluttered design – with proper layout, headings, text, fonts, colors, graphics
– Responsive design – mobile friendly
– Reviews and testimonials
– Relevant pages – about us, services, contact us, FAQs
– Clear call to action – online scheduling, messaging capabilities
– Blog – helpful content

The website should also be optimized for SEO to make it easy for search engine algorithms to find, crawl, and index the web pages.

2. Include a Clear Incentive for Referrals

Most established dental practices rely on internal patient referrals for over 70% of their new patient growth. Yet many existing patients don’t necessarily think about helping you grow your client base.

But you can encourage them to recommend your services by providing a referral bonus, such as a discount on their next visit or a dental/oral product for any person who visits the practice following their recommendation.

3. Direct your Marketing Efforts at Women

Studies show that women make over 90% of all dental/oral treatment decisions.

They want to make informed decisions concerning the wellbeing of their families, which means that they spend more time in research to determine the quality of your service, and not just the products. So make sure your marketing efforts provide in-depth demographic targeting

4. Final Tip to attract new Patients to your Dental Practice

Lastly, to attract new Patients to your Dental Practice, make sure to get involved in your community.

Dental practices are a local business, which means that your prospects are the people around you. Consider sponsoring events or asking your employees to participate in community projects as a way to give your brand, name, or logo visibility on brochures, t-shirts, banners, and so on.

Posted in Dental Marketing | Comments Off on How to attract new patients to your dental practice

What Makes the Best Dental SEO Company?

1. Local SEO focused on your geographic area & targeted services

Dental care is a local business. No patient wants to travel 50 miles for routine dental care or to fix a dental emergency.

With Google focusing on providing searchers with the most relevant results, it tends to prioritize local results with both the search engine and Google Maps.

Getting your business to appear in local search results is the key to attracting patients near you.

2. Original content writing (blogs / SEO pages)

Content marketing focuses on improving the first touch point between your business and prospects – your website.

A good content marketing strategy helps to establish you and your practice as an authority in that field, and possibly the best dentist in your area.

3. Local online directories

Google relies on links from external sources, such as Yelp, dentist profile listing, and Yellow Pages to determine your credibility and authority in your field and area.

Having more quality external links makes you appear reputable, which in turn helps you rank higher.

4. Website and review support

Keeping your website fresh with new content is a great way to engage with your patients and boost your visibility.

Once Google recognizes your efforts to provide high quality content, your rank will increase.

5. Importance of a great mobile-friendly site

Research shows that 50% of internet users browse the web on a mobile device.

As such, it is imperative that you have a responsive, user-friendly website that provides a great user-experience on smartphones and tablets. Google also ranks mobile-friendly sites more favorably than those without a responsive design.

6. Great reviews online and embedded on website

Research shows that medical reviews are one of the most read types of reviews, coming in second after hotel and restaurant reviews.

A good online reputation, with positive online reviews that are also embedded on your website, will help to boost your SEO, new patient acquisition, and conversions.

Dental-focused SEO Company

As a leading dentists and dental practices digital marketing agency, we realize the enormous challenge of creating a successful online presence for your brand.

Whether you’re a new or existing practice looking to reach more clients through the web, we can help to optimize your company website or design a more responsive one so that it’s easy to find through search engines on a desktop, smartphone, or tablet.

We have 11 years experience focused on dentists only.

Our affordable, monthly SEO packages for dental services range from $99 per month to $749 per month depending on the number of services requested. All packages include hosting, one free domain, and social media marketing on two different accounts.

The basic package SEO package includes fewer content posts for both the website and social media platform. The comprehensive package gives you all the services you need to create a strong online presence for your brand, including blogging, reputation management, local directory listing, call tracking for follow up, Google ads and Facebook advertising, and a lot more.

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The Best SEO for Dentists & Dental Practices

A recent survey found that about 72% of internet users search the web for health information before taking action, while 77% of patients rely on search engine results to find a dental practice near them before booking an appointment.

With today’s technologically savvy patients and easy internet access via smartphones and tablets, it’s imperative that dental practices have an optimized website and strong online presence to be successful.

SEO for Dental Practices

Even with good and clear content about your services, business location, and working hours, your website or social media page is useless unless it is highly visible.

Search engine optimization (SEO) helps to ensure that your site ranks well in search engine results pages (SERPs).

With Google’s constantly changing algorithms that crawl the web looking for websites using underhanded or black hat tricks to increase their visibility, it is important that dentists work with skilled and experienced SEO experts to get your brand to the first-page of the (SERP) organically, and keep it there.

how to rank for dentist near me 2

Best Dental SEO Strategy for Real Results

1. Local SEO focused on your geographic area & targeted services

Local search results are what appears when you include the name of your geographical area in your local business search, e.g. “orthodontist in Los Angeles”.

With Google focusing on providing searchers with the most relevant results, it tends to prioritize local results with both the search engine and Google Maps.

Getting your business to appear in local search results is the key to attracting patients near you. We can help you create a local search strategy through My business Local Page listing, citations on local business directories, and generating positive reviews.

2. Original content writing (blogs / SEO pages )

Content marketing focuses on improving the first touch point between your business and prospects – your website.

Generally, you can expect any patient searching for a dental practice to have certain questions about the services available for addressing specific problems, the procedures, what makes a good candidate, cost, and other things.

A good content marketing strategy helps to establish you and your practice as an authority in that field, and possibly the best dentist in your area.

3. Local online directories

In addition to getting listed on Google My Business, you should also submit your business to other local business directories – where Google retrieves local business data – to boost your ranking, especially in the map results.

Google considers links from external sources, such as Yelp, dentist profile listing, and Yellow Pages as credibility checks. Having more quality external links makes you appear like the authority in your field and area, which in turn helps you rank higher.

SEO for Orthodontists

More people are looking for dental services to improve their smiles, and braces and aligners are getting more popular with teens and adults. The number of orthodontists is also growing to keep up with demand, which has made the field competitive.

A good SEO strategy can help your business stand out and maintain a steady stream of new patients visiting.

SEO for Periodontists

As a specialty practice, periodontic-related keywords don’t receive as much search traffic as general dental terms. This means that your business will be competing for fewer potential new clients.

With some general dentists offering the same services, it is important that periodontists optimize their search engine rankings to attract patients.

SEO for Pediatric Dentists

If you want your pediatric dental practice to be found organically for local searches, then you need to optimize your website with content using relevant phrases, such as “pediatric dentistry” and “nearby dentist for kids” on the homepage and other pages.

Reputation Management for Dentists

It’s Not Just About SEO…

Considering that more than 50% of internet users browse the web on a mobile device, it is imperative that you have a responsive, user-friendly website that provides a great user-experience on mobile devices. Google also ranks mobile-friendly sites more favorably than those without a responsive design.

Perhaps even more important is having positive online reviews for your dental practice.

In fact, research shows that medical reviews are one of the most read types of reviews, coming in second after hotel and restaurant reviews. A good online reputation will help to boost your SEO, new patient acquisition, and conversions.

Dental SEO Company

As a leading dentists and dental practices digital marketing agency, we realize the enormous challenge of creating a successful online presence for your brand.

Whether you’re a new or existing practice looking to reach more clients through the web, we can help to optimize your company website or design a more responsive one so that it’s easy to find through search engines on a desktop, smartphone, or tablet.

Contact our SEO experts to discuss the best SEO package for your dental practice.

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Get Found for “Dentist Near Me”

how to rank for dentist near me

How to Get Found for “Dentist Near Me”

According to Google, the search term “near me” has increased in search volume over 400% in just the last 3 years!

how to rank for dentist near me 2

What does this mean for you as a practicing dentist?

REMEMBER – The more website traffic and attention you can get from prospective patients in your local area searching online, the more new patient appointments you will secure.

Firstly, understand and related to the fact that your patients are looking for convenience. 

Secondly, there is a strategy and way to increase your chances of being found for “Dentist Near me”.

Below are 3 strategies we implement here at DocSites to increase our dental clients’ chances of being found for “Dentist Near Me.”

google dentist marketing

1. Improve & Optimize Your Google My Business Profile


Make sure your Google map listing is claimed, and has accurate information about your practice, including address, hours, services offered, and website URL.

To better enhance your profile, upload photos and videos of your office, dentist & staff.

 

2. Include Cities & “Near Me” In Your Website Content 


Instead of creating content and SEO pages on broad focused areas like “Los Angeles” – focus on hyper-targeted locations like: West Hollywood, CA.

You can also include ZIP Codes in your SEO title & meta description to target a very specific city – ie. “Dentist Near Me Tarzana, CA 91356”

 

how to rank for dentist near me

3. Increase Your Reviews!


These days what matters even more than just convenience is quality dental care! Dental practices that have many reviews, and a high star rating to go with, will benefit from higher rankings, and thus more exposure on Google.

 

Don’t let another month go by before you make a much needed change….

How Can We Help You?
Call us directly at 888-980-4949 to speak with a dental marketing expert today. 

 

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Track Your Patient Opportunities and Watch Your Practice Grow

Lets face it. Going to a doctor’s office is not a decision people make with glee. Especially, visiting a dentist they have never met before. That is why people will inquire but not make the actual visit.

This makes it imperative to have a system in place to track every new patient opportunity. Allowing you & your staff to really review reports and understand what is working and what’s not.

For most purposes, an excel sheet will work great. Otherwise there are a multitude of practice management options that will also work great for your staff.

Here are some Opportunities we recommend tracking:
– Website
– Google Adwords
– Referred Patients
– Direct Mail
– Yelp Leads

You would create a monthly list of opportunities and record vital data for each one – source of inquiry, number of times spoken with, treatment inquiry, actual visit completed and more.

There are many ways you can utilize this data and for each one of these of these sources you can develop a targeted campaign. We recommend starting small. A simple example is tracking patients referred from current patients. If one current patient is introducing more than 3 patients in a year – it would highly benefit you to show your gratitude to that person.

Or if you notice the majority of your web leads are often inquiring about a specific treatment, then you can work with your marketing team to increase the marketing for that treatment.

Recording data may seem like an overwhelming habit for your team, but it is a necessary one if you’d like to see growth.

Many dental offices don’t reach out to a web lead after the first couple of days. That is a mistake.

We are available to create a system and guide your team – please call our office at 818 616 3919 and ask for Parham for a free demo. Thank you.

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5 Simple & Effective Social Media Post for Dentists

social media idea for dentists

Social Media Posts Ideas for Dentists

There are 214 million users on Facebook, and over 100 million users on Instagram in the USA at the time of this post.

If marketing and generating more patient appointments is important to you, then social media marketing is a MUST.

Whether you are an associate dentist, partner in a dental practice, or running your own successful practice – you can leverage social media in an easy and effective way to generate more attention to your brand.

One question we often get from our dentist clients is “What should I post on my Facebook or Instagram?”

Below are 5 Social Media Post ideas you can start using today.

 

social media post idea for dentists 5

1. Involvement in the Community

 

Are you a member for your local dental association? Maybe you sit on the board of a non-profit organization you’re passion about….

By posting photos of your involvement in the local community or dental community, you build a personal connection with your patients who see you in a “new light” more than just being their dentist.

 

social media post idea for dentists 4

2. Your Happy Patient Smiling

 

Every dentist has at least a handful of patients who are extremely satisfied with their work. With their permission, share their experience with the rest of the world.

 

 

social media post idea for dentists 3

3. Educational Posts & Interesting Facts

 

As a dentist, you have a wealth of knowledge to share with the rest of the world when it comes to their oral healthcare.

 

Utilize fun facts, statistics and graphics to capture the attention of patients, and educate them. Some example educational posts can be about:

• What makes your practice unique

• Best practices to maintain healthy oral care

• Steps of a certain procedure (ie. dental implants)

 

 

social media post idea for dentists 1

4. Natural Photo of You & Patient

 

By capturing a photo of you and a happy patient, it gives imagination to prospective patients of being your happy patient themselves.

The photo can be in the dental chair or even in the waiting room of your practice – whatever looks natural and authentic to you!

 

social media post idea for dentists 6

5. Before / After Smile Post

After referrals & great reviews, showing your before and after work can be one of the best ways to generate new patient appointments.

If you don’t have any before / after photos – START taking them now! It’s never too late.

 

Social Media Marketing for Dentists – Packages starting at $99/mo.

Looking for social media marketing for your dental practice? Call us today at 888.980.4949 to get see how we can support your social media goals.

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Should I Have a Separate Website for Each of My Practice Locations?

How to Handle Multiple Location Websites for Dentists & Doctors

Many dentists and physicians are fortunate enough to own-and-operate multi-location practices. Thus it’s common for doctors to ask themselves – “Is it best to have a separate website & social media presence for each of my practice locations?”

As business owners, we strive to get the most out of our company resources; this is what allows us to provide our clients with the best service, pay our employees the best compensation, and of course allows us to generate the most profit we can to take home for ourselves and our families.

For 10+ years, we’ve been helping Dentists & Physicians get the most out of their online marketing, and these are few of the most common questions we hear:

“Should I keep the same branded office name for every location or pick a new one?”

“Should I have one website for all of my locations, or should each of them have their own website?”

“What’s the benefit to me if each of my locations has a different website? Won’t it get confusing to patients?”

 

Although there is not one right approach for every doctor, we hope these answers below help shed some light on which decision is best for you and your practice.

 

branding multiple locations practice

 

“Should I keep the same branded office name for every location or pick a new one?”

 

There is value in having a consistent name.

In many ways branding is about creating a consistent experience in the eyes of your patients. Consistency (in terms of name & visuals) helps them distinguish what they can expect from your practice even before walking into your doors.

So if possible, YES keep a consistency in your brand name and choose to change the associated city.

ie.
Happy Tooth Dental – Tarzana
Happy Tooth Dental – Brentwood
Happy Tooth Dental – Simi Valley

multiple practice marketing locations

Benefits of Keeping A Consistent Brand Name

• People easily associate your brand with a given logo / visual identity

• Adding a “city” in addition to your Brand Name will improve SEO & local search result

• Value in building multi-location practices under one “umbrella”

 

“I just bought into a new practice and they have a different name than my other practice – should I change the name of the practice I just bought or keep the same name patients know it by?”

 

In this case, we’ve found it’s best to keep the name of the practice as is – primarily for the benefit of the existing patient base.

Imagine your family physician or dentist told you “I’m selling my practice” – you might be a bit concerned (and rightfully so) with this new, un-familiar doctor taking over the practice.

That’s why any type of consistency or familiarity will go a long way.

branding for multi location dental practice

One way to create brand consistency amongst all of your practice locations with different names is to create a consistent logo.

This allows patients to make a visual connection at first glance with the new logo, yet gives familiarity as the name is the same.

 

“Should I have one website for all of my locations, or should each of them have their own website?”

 

To know this – you must first ask yourself “Is the main goal of my website to generate new patients?”

If your answer is something along the lines of this….

“I don’t really need the website for new patients. All of them are referrals, which is how I like it. I just want a website to be online so patients can see us when they go online or on social media.”

….we’d recommend having 1 Website for All Locations

dental practice marketing

Benefits of Having 1 Website for All Locations

• Easier to maintain

• Less money to build and maintain

• Less chance of duplicate content

 

 

“What’s the benefit to me if each of my locations has a different website? Won’t it get confusing to patients?”

 

Again, ask yourself “Is the main goal of my website to generate new patients?”

If your answer is something along the lines of this….

“Yes! I need my website and social media to help generate new patients consistently. Actually my new location I just bought needs much more help because the old doctor never did any kind of online marketing.”

….we’d recommend having Multiple Websites.

kt docs

Benefits of Having Multiple Websites – 1 Website for EACH Location

Think about it, every time you search for a service online nowadays you put the words “near me” afterwards right? Or you Google what you’re looking for followed by your city name.

Google knows we want our search results to be local to us, and so it favors websites and social media profiles that are focused around one LOCATION /  CITY.

• More web traffic & new patient appointments for each website because of the reason mentioned above

• Showcase the local team (doctor & staff) – important to patients!

• Improved SEO for all your websites

• Gives you more flexibility with services you offer

• Highlight Reviews per each location (Yelp, Google, Facebook)

• Focus your budget & marketing to the location(s) that need “more help”

 

DocSites has 10+ year marketing multi-location practices, ensuring your branding is consistent amongst all websites while creating unique content for Social Media & SEO results.

 

How can we help you and your practice?

Call us directly at 888-980-4949 to speak with a dental or medical website expert today.

Posted in affordable dental websites, Best Dental Website, Dental Marketing, Dental Website Templates, Personalized Websites, social media marketing, Social Media Marketing Dentists, Websites for Dentists | Tagged , , , , , | Comments Off on Should I Have a Separate Website for Each of My Practice Locations?
Money Back Guarantee for Medical Websites

We provide the best dental & medical website templates. If you are unsatisfied for any reason, The Doc Sites will refund the full Set-Up Fee (if applicable) within 30 days of your first payment. Ask us for details.