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The Latest in Websites and Marketing for Dentists & Doctors

What is Google Ads and How Does it Benefit Your Dental Practice

Posted on April 25, 2023 by DocSites

Google Ads, is an advertising platform developed by Google that allows dental practices and individuals to create and display ads on the Google search engine results page.

Google Ads works on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. Advertisers bid on specific keywords related to their business, and Google uses an auction system to determine which ads to show and in what order.

Google Ads can benefit dental practices in several ways. Here are a few examples:

1. Increased visibility: Google Ads can help Dental Practices increase their online visibility by placing their ads at the top of the search engine results page for relevant search queries. This can help dental practices reach new customers who may not have otherwise found them.

2. Targeted advertising: Google Ads allows dental practices to target their ads to specific audiences based on factors such as geographic location, interests, and search behavior. This can help dental practices ensure their ads are seen by people who are most likely to be interested in their products or services.

3. Cost-effective: Google Ads operates on a pay-per-click (PPC) model, meaning dental practices only pay when someone clicks on their ad. This can help dental practices avoid wasting money on advertising that doesn’t generate results.

4. Measurable results: Google Ads provides dental practices with detailed metrics and analytics that allow them to track the performance of their ads and adjust their strategy accordingly. This can help dental practices optimize their advertising campaigns for maximum effectiveness.

5. Flexibility: Google Ads offers a range of ad formats and targeting options, allowing dental practices to customize their advertising campaigns to meet their specific goals and budgets.

The DocSites provides Google Adwords management services for Dental & Medical Practices! If you are interested in a free Google Adwords consult, don’t hesitate to reach out to us (888-980-4949) or book a Free Google Ads Demo.

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Leverage Facebook Groups to Help Build Your Dental/Medical Practice

Posted on March 29, 2023 by DocSites

Let’s talk about Facebook groups!

How is your dental office taking advantage of these Facebook groups created by community members to provide support for other members?
– Are you becoming friends with the Admin so they can post about you?
– Are you searching in the group for the term “dentist” or “dental practice” so you can comment?

Advertising and marketing generate patients but they can be the type that comes and go! However, building a relationship in your community generates patients known to last a long time.

Don’t wait! Join those groups in your community and find ways to invite & encourage people to visit your practice. If you don’t have the capacity, empower your team members to take this activity on and reward them for their time!

Posted in Dental Marketing, social media marketing, Social Media Marketing Dentists | Tagged , , | Comments Off on Leverage Facebook Groups to Help Build Your Dental/Medical Practice

The Pros VS Cons Of Owning Your Dental Practice Website

Posted on March 14, 2023 by DocSites

Does it make sense to own your dental or medical practice website?

 

PROS of Owning Your Practice Website:

  • Save a little money on your monthly hosting fees – typically $30-60/mo
  • You can make updates yourself without waiting for a company to do it for you
  • If you part ways with your marketing company you can “take your website” with you

CONS of Owning Your Practice Website:

  • You’re at a disadvantage with marketing your practice. Since most marketing companies prefer to work on websites they’ve built they won’t touch your website. It’s like if you want Tesla service you can’t take your Toyota you have to have a Tesla.
  • You’ve essentially bought yourself another job. Not only are you responsible for web updates but you have to ensure you’re up to date on latest things like ADA compliance and privacy policies are up-to-date. Good luck on that!
  • Your website and online presence will become stagnant faster than usual because you don’t have a dependable person or company updating it regularly.

 

Get More From Your Practice Website & Marketing!

Here at The DocSites you always own your domain, we offer transparency pricing and 5-star rated customer service. We’re based in the US, where you can talk to real people who responsive and dependable. If updating your practice website is on to-do list  visit www.DocSites.com and reach out to us for a free no obligation demo.

Posted in affordable dental websites, Best Dental Website, Dental Marketing, Social Media Marketing Dentists, Websites for Dentists | Tagged , , , , , , , , , , , | Comments Off on The Pros VS Cons Of Owning Your Dental Practice Website

Fee For Service Dental Marketing – How To Attract Quality Dental Patients From The Internet

Posted on March 8, 2023 by DocSites

 

Dental insurance sucks! How can you attract more quality, fee-for-service patience to your practice?

Do these four things:

  • 1 – Double your 5-star reviews on Google as fast as possible…10-20…20-40. And keep doing it. The Key here is to ask!

 

  • 2 – Make it easy to book appointments. Where most practices fall short is on the phone, so either train and keep training your front desk to improve or hire a professional company in the US that knows the dental industry to take all of your calls and fill up your chairs.

 

  • 3 – Create an SEO optimized website to increase your visibility on Google and be sure your site personalized with photos and videos. Patients want to see who you are and what they can expect.

 

  • 4 – Put marketing dollars into SEO & Google Ads – where is the first place people go searching for a dentist? And second? These tend to work better than ads on say Facebook or Instagram….
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Dental Marketing Strategies – How To Beat the DSO

Posted on March 8, 2023 by DocSites

A DSO is opening up in your same city and your new patient numbers are dwindling – What do you do?

You increase your online reviews, showcase your uniqueness and show up consistently.

You think your problem is the competition but the real cause of your dwindling numbers is your lack of visibility.

That mom doesn’t find you on Google when she searches “pediatric dentist”.

You haven’t updated your website in five years so you’re out of date.

 

And you haven’t had new Google review in over a year!

 

Maybe it’s time you admit your current marketing is no longer working and try something different.

 

Contact us here at The DocSites – we’ve helped hundreds of doctors just like yourself get more out of their website and online marketing.

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Best Dentist Website Designs – Must Haves For A Successful Dental Practice Website

Posted on March 8, 2023 by DocSites

 

Must Haves For A Successful Practice Website

You can’t have a successful practice website without having these two things on your homepage.

1 A professional photo of yourself – this is your patients first impression of you so make it count!

2  Showcasing your 5-star reviews! You’ve already done the hard part of earning all those reviews on Google, now make sure your website shows them; it will build instant credibility.

No matter what type of marketing you do – postcards, Google ads, carrier pigeons – they all lead patients to one place, your website! By showcasing these two things on your homepage you’ll increase your credibility and trust leading to more booked appointments.

Posted in affordable dental websites, Best Dental Website, Dental Marketing, Dental Website Templates, Online Reviews for Dentists, Orthodontist Websites, Personalized Websites, SEO for Dentists, Social Media Marketing Dentists | Tagged , , , , , , , , , , , | Comments Off on Best Dentist Website Designs – Must Haves For A Successful Dental Practice Website

Personal Branding For Dentists & Doctors – How to Promote Yourself As a Doctor

Posted on March 8, 2023 by DocSites

 

Want to learn how to improve your personal brand as a doctor without dancing on TikTok? Watch this.

Typically most doctors are great clinicians but they don’t understand how to their website and Google to get themselves known.

 

1️⃣ Hire a videographer to create a personalized video of your practice and place it prominently on the homepage of your website.

2️⃣ Take photos with your patients in front of a wall showing your logo and brand colors and post that on social media. Better yet – assign a team member to be responsible for that!

3️⃣ Post simple videos of yourself on Instagram talking about your treatments and procedures.

When patients get familiar with seeing you it will build trust, increase your online visibility and help you on your way to becoming THE doctor to see in your community.

Posted in Dental Marketing, SEO for Dentists, social media marketing, Social Media Marketing Dentists | Tagged , , , , , , , , , , , , | Comments Off on Personal Branding For Dentists & Doctors – How to Promote Yourself As a Doctor

“Should I Build My Own Practice Website?” The Dangers of DIY Dental Websites

Posted on February 16, 2023 by DocSites

Are you spending too much time trying to figure out how to build your own website?

Has your wife, husband or family member promised they would update your practice website and it still remains old and stagnant?

Although your family loves you and cares for you – that doesn’t qualify them to market your practice.

Hire a reliable and responsive professional to take care of it for you so you can spend your time where it will have the most impact on your practice.

Posted in affordable dental websites, Best Dental Website, Dental Marketing, Dental Website Templates, Personalized Websites, Social Media Marketing Dentists, Websites for Dentists | Tagged , , , , , , , , , , , | Comments Off on “Should I Build My Own Practice Website?” The Dangers of DIY Dental Websites

Community Marketing For Your Dental, Medical or Veterinarian Practice

Posted on February 14, 2023 by DocSites

“The single most profitable strategy I’ve used to grow my business has been to identify a community and then be known in that community for what I do.” -Kayvan Mott, Co-Founder of The DocSites

 

 

Posted in Dental Marketing, social media marketing, Social Media Marketing Dentists | Tagged , , , , , , , , , , , | Comments Off on Community Marketing For Your Dental, Medical or Veterinarian Practice

5 Types of Marketing Every Dentist Should Know

Posted on February 9, 2023 by DocSites

 

As a dentist, it’s important for you to know these different types of marketing. You don’t necessarily have to do all of them in order to be successful but at least knowing the distinctions between them will allow you to make smarter use of your marketing dollars.

1️⃣ Marketing on Google – This includes being found for “dentist near me”,  SEO and Google Ads

2️⃣ Social media marketing – Personalization is the name of the game!

3️⃣ Internal Marketing – Build a relationship with your patient starting with a pleasant phone experience and first appointment

4️⃣ Community Building – Pick a community (ie. Your kids school, running club, etc), show up consistently and be known in that community

5️⃣ Mailers / Postcards – In some areas this can actually still work, especially if you’re a new dental startup!

Posted in Best Dental Website, Dental Marketing, Online Reviews for Dentists, Orthodontist Websites, Personalized Websites, SEO for Dentists, social media marketing, Social Media Marketing Dentists, Websites for Dentists | Tagged , , , , , , , , , , , | Comments Off on 5 Types of Marketing Every Dentist Should Know