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The Latest in Websites and Marketing for Dentists & Doctors

5 Tips to Take Great Websites Pictures for Dental Practice

Implementing personalized pictures on your website and social media platforms is an easy way to make your dental practice stand out. Here are five tips to help you take effective website pictures for your dental practice.

Utilize The Right Amount of Light
Proper lighting is a key component to taking a good website picture. Dark rooms create grainy and dim pictures, while too bright lights can leave your website picture looking washed out. The key to this is to allow as much natural light in the photo or utilize studio lighting, which has become relatively affordable in recent years.

Use The Focus Feature
Before taking the photo, tap the the specific subject of your photo in the shot to have your camera focus properly. By doing this, your camera will ensure focus on the subject.

Clean & Simple Photos
When taking pictures of your team members, we recommend using a clean and simple background. In addition, when you are taking photos of various rooms, ensure that the rooms are tidy and organized.

Horizontal Shots are The Most Effective
The majority of display monitors are now widescreen; therefore taking horizontal photos will be the most effective for a website for proper display.

Leave The Cropping for Us
Avoid zooming when you are taking our photo. When you take a photo, ensure you are close enough to the subject & have us crop your photo after you provide it.

Essentially the goal of your website is to build trust with your patients, photos and videos can help you give potential clients/patients a sneak peek into what they can expect when they visit your dental practice. By following the tips above, you can take effective pictures for your website & social media.

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How To Ensure Your Start Up Dental Practice is Successfully Off to the Races

Starting and operating your own dental practice is an exciting venture, and it is exactly that, a business venture. Therefore, it is very important to have the right plan from the purchase to operating and growing your dental practice.

Transitioning Into The Practice

Joseph Rossi & Peter Cangialosi with Rossi & Associates, a dedicated Chicago based real estate & practice advisory team with 20 plus years of experience share 2 key tips in terms of preparation:

1. Design a Transition Plan
There is much more involved than having the previous owner hand over the keys to the office. The previous dentist spent years working in the practice and understands some of the nuances of the business that are essential for you to learn.

As you get started, you need information about employee work schedules, cleaning and sterilization schedules, effective marketing strategies, and monthly cashflow considerations. Put together a transition plan so you can get up-to-speed with the previous owner before you start on your first day in the office.

2. Focus on Team Building
Not only are you buying a dental practice, but you also get a team of employees who understand the daily activities and organizational details. It’s common for employees to feel hesitant about any change, especially a new dentist in the office.
Be proactive about building relationships with the employees. Focusing on a team mindset is an effective way to smooth out the transition and set everyone up for success.

Growing The Practice

The DocSites has been providing dental website & marketing services for 12 years and share these 2 important dental practice growth tips to implement:

1.Properly Setup Your Online Presence

Setup or gain access to these 3 items right away; a Website, the office Google Maps profile and Facebook business page. Once you do that, ensure your website is up to date, creates trust & communicates your strengths. In addition, your Google maps & Facebook profiles are accurate – a lot of times these profiles are inaccurate when you are purchasing from a previous owner who has neglected them.

2. Optimize for Search Engines and Advertise Locally Online

SEO is a concerted effort and it shouldn’t be done to only focus on rankings, but ensure you have pages for all of your treatments and that someone is posting effective articles for you on a monthly basis. Advertising through Google Ads and Facebook can be a great way to have an online billboard and generate exposure in your area.

If you have questions about starting your practice the right way, Contact Us today! We are happy to help you guide your journey.

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The Docsites is Featured in the Dental Product Shopper’s Peer to Peer Product Review

Dr. Paul Weintraub discusses his experience of using The Docsites for website and marketing services. He highlights:

  • Our customer service
  • Responsiveness
  • Quality of Work
  • Affordability
  • And Improved Results While Paying Less

Read The Feature By Clicking Here

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Make Your Website Effective By Showcasing Essential Practice Information

A website is the heart of Dental Practice’s ability to communicate important information and build trust with prospective patients. Potential patients in your area are using the web to research and find out who the best dental provider is for them. The more personalized the website, the better opportunities a dental practice can have to attract quality patients.

Here are some ways to make your website effective:

Embed Positive Google Reviews on Your Site

Reviews have become the most valuable way to communicate the quality of your practice. Everyone is now looking at reviews to make a buying purchase, and dental practices are no different.

Having your reviews highlighted for patients to read can help your office build trust. We recommend having a tab at the top and integrating reviews directly from your Google profile. Showcasing your 5-star reviews can have a stronger impact than just posting testimonials in text.


Place Personalized/Recent Photos Throughout The Site

The most common complaint on review sites are not about the treatment, but about the patient experience with staff and doctors. Show prospective patients they will have a great experience with your team by sharing friendly and warm photos of the team.

In certain demographics, patients may care about the advanced technology or having a modern office. Having photos showcasing that can create interest in your practice as well.

Unique Value Propositions and Treatments You Want to be Known For


Just including a list of services or a generic description of your practice is not enough. Your website should also focus on highlighting what is unique about your practice. It could be highlighting how many years your staff has been with the office, the technology your office uses for patient comfort, an in-house membership or financing plan to communicate affordability or that your practice strives to for patients to never wait.

No two dental offices are the same – make sure you use your site to educate the benefits of your practice.


Doctors Bio/Meet Our Team Page

Our data shows us that patients visit the doctor biography page often. They are making a decision to put their oral health in your hands so it only makes sense they want to read and learn more about the person proving them care. In addition, they will often be working with your staff and including staff information can create lots of trust.

Items you may want to add include, your certifications, specialties and/or areas of expertise in your field.

Before/After Photos

A great way to grow your bottom line is promoting and offering restorative and esthetic treatments. Patients looking to make an appointment may visit the before & after page to get examples of past work that you have done. They may identify with similar issues and call you or inquire about the specific treatment during their appointment. Before & After photos are a great way to create interest in bigger cases, don’t miss out on that with your website.


New Patient Offers/Treatment Consults

Providing offers or complementary second opinions can attract patients who may be looking for Esthetic or Restorative treatments. In addition, we’ve seen initial consult offers as a great way to get patients in the door. In addition, patients will receive treatment recommendations from other dental offices but want a second opinion or go a dentist who they can trust. Your website is a great place to highlight that you offer those treatments and that you can provide a consult with the dentist.


Schedule Your Free No Obligation Demo

Are you looking for an affordable & reliable way to upgrade your outdated practice website? The DocSites recently received a 4.8 out 5.0 in an independent Survey for our affordable website services! We are happy to provide you valuable information during our no-obligation sales process. Call us directly at 888-980-4949 to speak with our team today.

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The Dental Product Shopper’s Independent Peer to Peer Survey Gives The DocSites a 4.8 out of 5.0 Rating for Website & Marketing Services

The Dental Product Shopper Conducted an Independent Product Evaluation with Dentists Who Use The DocSite’s Services and Gave a Score  of 4.8 out of 5.0. The score was based on the following criteria:

  • • Pricing
  • • Contract Terms
  • • Customer Support
  • • Personalization of Website
  • • Timely Update Requests
  • • Transferring To Our Service
  • • Impact on Their Online Presence

Read The Feature By Clicking Here

 

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3 Important Considerations When Signing Up With A Website/Marketing Company

There are many factors to consider when signing up with a website/marketing provider as it really can be the “Wild Wild West” when making your decision. We wanted to write this article to help doctors avoid crucial pitfalls and long term issues when choosing a website provider.

1. Own Your Domain

A website provider should never be the owner of your domain. As the client you should have full ownership of the domain. Be certain that you always have the ability to move your domain into your own account at anytime. At The DocSites, we provide a domain management service where we buy the domain and pay the yearly fee as a courtesy but all of our clients have ownership of the domain. This means you can move your domain at anytime and you are the owner. We never want to hold a client hostage and if a client decides to leave our service, we will gladly transfer the domain to their account.

2. No Long Term Commitments/Hidden Terms

We allow our clients to leave our services with a 30 day notice, and we never auto-renew a client for a yearly commitment. It is crucial to know that you can provide us a 30 day cancellation notice and discontinue your service with us. We have heard many horror stories that some website providers hold clients in long term commitments or auto-renew the service for 1 year with hidden contract terms. It is very simple, if you no longer need our services and want to discontinue, just give us a 30 day notice via email/phone and we will gladly allow you to cancel. Just make sure you ask any company you are thinking of working with about their cancellation policy and ready the fine print.

3. Transparency with Marketing Services, Facebook & Google Ad Spend

Many companies do not show you their pricing until you provide all your information or get on a call with a commission-based salesperson. With DocSites all our pricing is listed on our website so you can comfortably review it before you ever talk to anyone, and we don’t work on commission so when you do decide to call, you won’t feel any pressure. We will help you decide what fits your needs best to make the process very simple for you.

Another important thing for those thinking about doing paid ads on Google & Facebook is to make sure you are not charged one set fee. We have experienced many dentists hire advertising companies who charge one bundled fee for their management service and cost of ads without showing the exact amount spent towards the advertising platform (Google/Facebook). This means they charge a total amount but you never know how much you are spending on impressions/clicks directly from the Google or Facebook, thus not getting a real clear picture of its effectiveness and in many cases the actual value of the advertising service. At The DocSites, we believe in transparency and we bill you separately to manage your advertising and allow you to be billed directly from the ad platform so that you can see their direct monthly charge and how it works. In addition, our management fee is directly listed on our website ensuring that you know all of our fees up front.

There are many factors to setting up a website and marketing campaign, making sure you cover the basics and not fall for any pitfalls for long-term success are the first steps to a great experience. We are happy to educate you and provide you valuable information during our no-obligation sales process. Call us directly at 888-980-4949 to speak with a dental marketing expert today.

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The Docsites Featured in One of the Nation’s Leading Dental Publications, Dental Product Shopper

The DocSites is proud to be featured in the Product Spotlight category in one of the nation’s leading dental publications, Dental Product Shopper. Dr. Paul Singh shares his experience using the service which includes flexible and affordable dental website designs and marketing solutions.

 

Read the Feature by Clicking Here

Dental Product Shopper Feature

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8 Proven Ways to Increase Production with Current & New Patients

Dentists looking to increase their production with current and new patients need to leverage a combination of internal marketing, and external marketing to succeed. 

Below are 8 Proven Ways to Increase Production with Current & New Patients: 


1. Get your current patients back in the chair for treatment 

Whether you use the phone, emails or text – the “lowest hanging fruit” most practices have is the opportunity to get current patients – or get those who didn’t show up previously in the chairs. 

 

2. Add “New Patient Special Offer” on your website

At DocSites we create unique pages with the titles of “Special Offer”on our clients’ websites and we’ve seen from experience that more often than not, new patients will click to see what offers are available.

3. Increase your positive reviews on Google My Business / Yelp

The more positive reviews you have on these profiles, the more likely patients will trust your practice and book an appointment. Create a simple process of asking your happy patients to leave you positive reviews at the right time.

 

4. Optimize your SEO for “Emergency Dentist Near Me” 

If you happen to offer this service, you can gain additional reach by optimizing your website for keywords like “Emergency Dentist Near Me.”

 

5. Highlight your Before/After work on Facebook & social media

People tend to believe what they see more than what they hear or read. Make sure you have a Smile Gallery on your website and post your before / after work on social media for your community to see.

 

6. Use targeted ads with a special offer to bring in new patients 

Make sure that your offer is something of real value to patients – and personalize these ads with photos of your practice, team & staff for best results.

7. Create & optimize dental treatment pages

SEO (search engine optimization) takes time to see results, but it’s one of the best investments you can make to attract new patients consistently from Google.

 

8. Provide patients an EASY way to make appointments 

Make sure your website has a clear call to action that reads “Request An Appointment” that leads to a simple form that patients can fill out and get a call back.

 

 

How Can We Help Your Dental Practice?
Call us directly at 888-980-4949 to speak with a dental marketing expert today.

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How To Improve Your Dental Practice’s Google My Business Profile

How To Improve Your Dental Practice’s Google My Business Profile

Other than your website your Google My Business profile is probably the most important asset you can control when it comes to your online reputation.

The reason why this profile is so important is that it’s the first profile that appears publicly (on the top right hand side) of Google results – when people Google your name. 

Here are 4 ways you can improve your Google profile in order to reach more new patients in your local area.

1. Claim your Google My Business Profile! 

Make sure your Google map listing is claimed, and has accurate information about your practice, including address, hours, services offered, and website URL.

 

google dentist marketing

2. Add personalized doctor & staff photos 

To better enhance your profile, upload photos and videos of your office, dentist & staff.

 

3. Make Weekly or Monthly Posts / Updates 


For some time now Google has created a section within this profile that allows you to make updates.
By making updates consistently, your profile will be seen as more active and shown to more people searching for a dentist in your area. Here are some ideas of what you can post:

• Special Offers

• Before / Afters

• Educational articles

 

4. Increase Your Reviews!


These days what matters even more than just convenience is quality dental care! Dental practices that have many reviews, and a high star rating to go with, will benefit from higher rankings, and thus more exposure on Google.

 

Don’t let another month go by before you make a much needed change….

How Can We Help You?
Call us directly at 888-980-4949 to speak with a dental marketing expert today. 

 

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COVID-19 – How to Make Patients Feel Safe for Their Appointments

In the age of COVID-19, it is vital that your dental practice protocols, internal communication and external communications dispel patient fears and present a welcoming, safe environment.

We connected with Jennifer Surette of Fortune Practice Management to review her successful approach working directly with dental offices to ensure they maintain their patient flow in a safe manner.

We included our experience with external communications and what has successfully worked many dental offices.

Internal Communications

Internal Communications are a necessary partner with your External Communications. If you are experiencing an increase in cancellations, it may be time for a different approach. Assume that every patient who calls to cancel has no idea what your safety precautions are. Instead of accepting their request to cancel, first try one of the tools we teach at Fortune Management, Feel, Felt, Found.

“Hi Katy, I have an appointment scheduled next week, and I’d like to cancel that for now. I don’t really feel safe coming back to the dentist yet”
“Mrs. Jones, I understand how you FEEL, some of our patients have FELT the same way, so I’d like to share with you why our office is one of the safest places you’ll visit. In addition to our PPE, we have implemented automobile check-in, our patient lobby is closed, and all our forms are electronic. In addition, we have air filters that clean the air every hour. What we have FOUND, is that everyone is relieved when they visit knowing we have kept them safe, and I think you’ll FEEL the same way too.”

Customize this message to fit the safety precautions in your office, implement Feel, Felt, Found, and you’ll be amazed at how many people decide not to cancel after all!

External Communications

It is crucial to develop official language and messaging once you have established your protocols. We worked with a practice that had an issue booking their longtime patients and their regular appointments because of lack of communication. The office was very diligent in their PPE and patient care, adhering to all guidelines but because of the poor communication their patients had no idea. We worked with them to create messaging and included every step they take to ensure patient safety. Here are some important elements with your communications:

1. Your Monthly Email Newsletter, if you weren’t sending a monthly or quarterly email communication before, now is a good time to implement this tool. Too many sends can be bothersome but just enough can create value for your patients. Include a COVID-19 update in each newsletter and communicate your protocols.

2. Your Website is the heart of your external communications, patients should be able to visit your site and know all the information about your practice. In many cases, a message at the top stating the protocols you are taking can be enough. However, with certain patient demographics you may need an entire webpage.

 

3. Personal video from the doctor/staff. One method we’ve seen work very well is a personal video from the dentist. The video can help patients see the office and hear from the doctor personally about the details. This can really create ease amongst worrisome patients.


4. Patient Outreach when you text appointments.
This is a great way to ensure patients don’t get cold feet the day of the appointment.

 

How Can We Help Your Dental Practice?
Call us directly at 888-980-4949 to speak with a dental marketing expert today.

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