If you own your own practice and want to get more patients calling and booking appointments… Google Ads can be a great way to make your practice stand out online. Here are three key tactics to improve your Google Ads performance and get the most out of your investment.
1. Focus Your Efforts on Specific Campaigns
It’s easy to spread your budget too thin across many keywords. This often means you won’t see much impact. The trick is to focus on one or two campaigns that really matter. For instance, “Dentist” or “Dentist Near Me” are popular search terms in dentistry. By focusing on these, you can get more value for your money and attract more patients to your practice.
2. Create a Matching Landing Page
Your ads should lead potential patients to a specific page on your website that matches what your ad is about. For example, if your campaign is about dental implants, make sure the ad takes them to a page that showcases your expertise in dental implants. This makes it easier for people to find the information they’re looking for and see why your practice is the best choice for their needs.
3. Highlight the Benefits of Your Practice
When creating your ads, it’s important to do more than just list the services you offer. You’re selling an experience and the benefits of choosing your practice. Think about what makes your dental practice unique. Do you offer pain-free procedures? Do you have the latest technology? Make sure these benefits are front and center in your ads, just like how magazines catch your eye with exciting headlines at the grocery store checkout.
By focusing your campaigns, aligning your landing pages, and highlighting the benefits of your practice, you can significantly improve your Google Ads performance.
If you need help getting the right people to notice your practice and turning them into patients, schedule a free-no obligation demo with us today. We help dentists get more visibility on Google while attracting more new patients.