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How To Improve The Customer Experience in Your Dental Practice

Great marketing can’t fix a bad service and we take notice of the business operations by asking the right questions and learning from our team.

Let us share a story from our own experience. We wanted to improve how we handled our sales, so we asked a new sales team member, “Show me how you sort through your active prospects.” By simply watching her process, we discovered that our sales pipeline was missing a clear, step-by-step process. Only after being aware were we able to fix the problem! 

This approach can be a game-changer for your dental practice too. When you take the time to understand how your team works, especially in roles different from your own, you uncover valuable insights. It’s like being a detective in your own business. You start to see where you can make things better, not just for your team but also for your patients.

Let’s say you ask your receptionist, “Show me how you schedule patient appointments.” You might find out that the process is more complicated than it needs to be. Or perhaps your dental hygienist has ideas about making patients more comfortable during their visits. These insights are like gold – they help you fine-tune your operations and make your patient’s experience smoother and happier.

Improving customer experience in your dental practice isn’t just about having the latest technology or fancy office. It’s about understanding and refining your internal processes. When your team works efficiently and enjoys their roles, it reflects in the care they provide to your patients.

Take the time to ask, observe, and learn from your team. Every question you ask opens up opportunities to improve.  

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