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How to Maximize Your Ads for Dental Practices & Get More Appointments!


Is the potential of your Google and Facebook Ads falling short when it comes to booking appointments? There could be an unexpected culprit: your phone system. We’ll explore a real-life scenario and provide practical insights to help your dental practice convert more leads into valuable appointments.

Let’s take a trip to Springfield, Texas, where a dental practice slashed his mailer budget from $5000 to $2500 and switched to Google Ads. Things were looking up until recently when he saw a drop in new patients from Google. He was spending consistently on ads, but bookings weren’t coming. What changed? His main front desk person of 15 years left. The remaining team was swamped, and calls were slipping through. Once we pinpointed the issue, he knew where to focus to solve the problem.

The Path to Success:

1. Engage with Your Front Desk: Your front desk is the gateway to your practice. Ensure your team is equipped with effective communication skills, empathy, and professionalism. A warm and welcoming first impression can make all the difference.

2. Prioritize Training: Invest in training programs that empower your front desk personnel. Equip them with the tools to handle inquiries, convert leads, and manage appointments efficiently.

3. Implement Solutions: Recognize that technology can be your ally. Explore call management systems that track and optimize call responses, ensuring no opportunity is missed.

Remember, it’s not always about the effectiveness of your ads but how well you convert those leads into booked appointments. So, talk to your front desk, provide training, or find a solution that works. Keep your phones and your appointment book busy

At DocSites we provide affordable and effective Websites & Online Marketing with no long term contracts, transparent pricing and great customer service for dentists. Reach out to us today to request a free, no-obligation demo!

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