A recent study on local SEO ranking factors showed that almost 70% of the factors driving page 1 and top rankings on Google fall into three buckets: On-page SEO, Google My Business profile optimization, and online review signals.

1. On-Page SEO: This involves improving the metadata of your website and strategically embedding keywords that potential patients are actively searching for. If your marketing strategy includes regularly adding new blog posts, you’re on the right path. Fresh and relevant content helps you stand out.
2. Google My Business Profile Optimization: Think of this as your virtual storefront. Regularly updating your profile with accurate categories, current information, and interactive features like appointment buttons is crucial for catching eyes amidst the crowd.
3. Review Signals: Positive online reviews are a digital endorsement of your practice. The more and faster patients share their positive experiences on platforms like Google and Yelp, the higher your visibility climbs.

Are you struggling to get found on Google? The DocSites can help! Contact us for a free 15-min review of your current website and online presence.

In the competitive landscape of dental practice ownership, optimizing your online visibility is essential for attracting new patients. Many dentists and practice owners, however, overlook a critical aspect of this process: the synergy between your website and Google visibility.

Consider your website as a vibrant coral reef, teeming with various fish species. Now envision Google as the powerful ocean current that guides these fish, representing potential patients, to your practice. This analogy illustrates the inseparable connection between your website and Google’s role in enhancing your online presence.

Much like different types of coral attract diverse fish, each service your practice offers should have its own dedicated webpage. Optimize these pages with specific location-based keywords to enable Google, the internet’s digital current, to effectively direct new patients to your practice when they search online.

In nature, coral reefs and ocean currents collaborate to sustain marine life. Similarly, your website and Google function to create a connection between new patients and your dental practice. This strategic approach ensures that your practice stays visible to those seeking your services.

Don’t be misled by the misconception that your website and Google operate independently. At DocSites we specialize in helping dentists who own a dental practice get more visibility on google, contact us or request a free no-obligation  demo.

Wouldn’t it be great if your patients helped you bring in more patients? There’s a secret to making that happen, and it’s all about how you ask. Instead of talking about the services you provide, focus on the problems you solve.

If you have a patient who’s absolutely thrilled with their smile transformation. Instead of asking, “Do you know anyone who could benefit from veneers?” try something else. Ask, “Do you know someone else who might not be happy with their smile, just like we helped you?”

Similarly, if you’re talking to a mom, don’t ask, “Do you know anyone who needs a pediatric dentist?” Switch it up to, “Do you know any other busy moms with kids who need a dental check-up before the school year starts?”

By addressing the problems you solve, you’re making the referral process more relatable. This simple shift can lead to a surge in referrals, bringing new patients through your door. Remember, it’s not just about the services you offer; it’s about the solutions you provide.

At DocSites we help dentists increase their online visibility and get more quality patients, contact us if you want to attract more quality patients or request a free no-obligation demo. 

Have you ever considered that your ego might be killing your dental practice’s growth? 

We were recently talking to a successful dentist about how Google reviews from patients who talk about their treatments can increase his online visibility. However, the dentist questioned their value, claiming they weren’t worth the effort.

It’s time for a reality check. Marketing is not about you; it’s about your patients. Google reviews aren’t meant to inflate your pride; they serve as a lifeline for potential patients who are scared, anxious, or uncertain when selecting a dentist.

If a person searching for the right dental care stumbles upon your practice online, the genuine testimonials from past patients can be the deciding factor that eases their concerns and prompts them to reach out. It’s not about glorifying your achievements; it’s about guiding individuals toward a healthier oral life.

Even if your practice is thriving, maintaining a patient-first mindset is crucial. Remember, every interaction should prioritize the patient’s well-being. Providing comprehensive information, transparent communication, and a comfortable environment can make all the difference in their journey towards oral health.

Are you ready to shift your focus and grow your practice? At DocSites we help dentists increase their online visibility! Contact us to learn more or send us a message for a free no obligation demo. 

If your dental implant marketing efforts aren’t giving the results you want, it’s time to take a closer look at your website. Specifically, are you showcasing your best work through before and after photos?

Humans are visual beings, and there’s nothing more convincing than a transformation. When a potential patient is considering a dental consult, seeing the real results of your work can make all the difference.

If you’ve been in the dentistry field for decades and have built a strong reputation, you might think you can skip having a gallery of before and after photos. However, for dentists like Dr. Tran in Las Vegas, understanding that patients want to see the quality of work is crucial. Dr. Tran has mastered the art of posting remarkable before and after photos, which resonates with patients.

But for those who aren’t showcasing their best work, it’s time for a change. Marketing efforts without visual proof of your skills might be a waste of money. A simple gallery of before and after photos can convey your expertise better than words ever could.

So, whether you’re an established dentist or looking to grow your practice, remember that images speak louder than words. Don’t miss out on the opportunity to impress potential patients with the power of before and after photos. 

As a dentist with multiple office locations, you’re committed to providing quality care to your patients. However, there’s a crucial aspect that might be hindering your practice growth – online visibility. The digital landscape has transformed how patients find healthcare services, and if you’re not optimizing your online presence for each location, you could be losing potential patients every month.

The Dilemma: One Website or Multiple?

Should you consolidate all your locations under one website, or should each location have its own dedicated website? It’s a decision that can significantly impact your practice’s success. Let’s dive into this matter with a real-life example.

Amin is an owner of four dental practices in Central CA. He was going through the same dilemma. After a thoughtful conversation, the solution became clear, especially for practices with fewer than 10-20 locations: Keep it local. Here’s why.

Mastering the Local Search Game

Imagine a potential patient searching for a dentist nearby. They type in ‘dentist near me’ on Google. This is where the power of local search comes into play. Google aims to provide the most relevant and convenient results to users, so it prioritizes local businesses. If your dental practice wants to appear in these localized searches, having a separate website for each location is a game-changer.

Stay in the Game, Stay Visible

In a competitive healthcare landscape, standing out is essential. By embracing separate websites for each location, you’re maximizing your practice’s visibility and accessibility. As you grow, your marketing strategies may evolve, but for now, it’s all about adhering to Google’s local search rules.

Remember, attracting patients starts with being present where they search – online. Keep learning, keep optimizing, and keep putting your dental practice on the digital map. 

At DocSites we help dentists personalize their website and increase online visibility, contact us if you want to attract more quality patients or request a free no-obligation demo.