If you’re a dentist running a practice, you know attracting fee-for-service patients is different than relying on dental insurance lists. These patients often pay out-of-pocket and are looking for the best dental care they can find. So, how do you attract these patients? Here’s a simple 3-part formula for success.
1. Great Customer Experience and Reviews
Train your team to provide an outstanding customer experience. Happy patients are more likely to return and recommend your practice to others. Also, encourage them to leave reviews online. Positive reviews can greatly influence potential patients who are researching where to get their dental care. A friendly, professional team and great patient reviews can make your practice stand out.
2. Trustworthy and Affordable Practice Website
Your website is often the first point of contact for potential patients. Make sure it’s professional, easy to navigate, and showcases your services and success stories. You don’t need to spend a fortune, but a personalized, well-designed and affordable website helps build trust and confidence in your practice.
3. Increase Visibility with SEO and Google Ads
To atract fee-for-service patients, they need to find you first. This is where Search Engine Optimization (SEO) and Google Ads come in. SEO improves your website’s visibility on search engines, making it easier for patients to find you. Google Ads can increase your practice’s online presence, reaching more potential patients.
Having just one or two of these elements isn’t enough. All three parts of the formula need to work together for the best results.
If you’re not sure how to get started or need some extra help, we are here to help. Reach out to us and schedule a free-no obligation demo. DocSites help dentists improve their online presence while attracting new quality patients.